The definitive A/B testing resource. Run better experiments, be more confident in your results and become an experimentation expert!
A/B Sensei: Your guide to mastering A/B testing and hypothesis driven experimentation.
Create a strong hypothesis based on insight and do a power analysis calculation
Run a power analysis to calculate your minimum detectable effect
Calculate the statistical significance of your experiment results
Your guide to mastering A/B testing and hypothesis driven experimentation
Experimentation terminology: explained!
Read some experimentation war stories and pick up some top tips
Experimentation Hub was created by Rik Higham, who is a Senior Product Manager at Skyscanner.
Read Rik's Medium posts on experimentation and Product Management here.
Copyright © Rik Higham 2016 - 2017