Experimentation Hub

The definitive A/B testing resource. Run better experiments, be more confident in your results and become an experimentation expert!

A/B Sensei: Your guide to mastering A/B testing and hypothesis driven experimentation.

Experimentation Tools


Hypothesis Kit

Create a strong hypothesis based on insight and do a power analysis calculation

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power analysis

Power Analysis Calculator

Run a power analysis to calculate your minimum detectable effect

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p-Value Calculator

Calculate the statistical significance of your experiment results

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A/B Sensei

Your guide to mastering A/B testing and hypothesis driven experimentation

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Jargon Buster

Experimentation terminology: explained!

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Read some experimentation war stories and pick up some top tips

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Experimentation Hub was created by Rik Higham, who is a Senior Product Manager at Skyscanner.
Read Rik's Medium posts on experimentation and Product Management here.

Copyright © Rik Higham 2016 - 2017